Plastic cards are easy to identify, easily fit in your wallet, purse, or pocketbook, work like a credit card, and just need to be swiped at point of sale. What can be easier? Apart from that, they can be distributed to friends and coworkers, they make easy gifts and also create positive connections of your brand with your clients. Check out their usefulness:
Keep your Customers Engaged To Your Brand
A quick scan of a smartphone can bring a customer to your website with the printed QR codes on your magnetic stripe cards. It can keep them updated about your business, and notify them about any promotions you are having.
From restaurants and hotels to gas stations and student loan programs, gift cards have fully spread into the consumer market. They also allow people freedom to pick their own products and services, which is probably the most appealing feature of all.
Many plastic cards can be made from recycled materials. They are easily re-entered into the recycling process, separating them out of the waste stream. Renewable materials are also being included into gift cards, which make them doubly green.
Popularity of Plastic Cards in Business
Business cards have long been an effective and affordable way to communicate, advertise and market a business. While each card has got significant amount of potential, not every business card make a great business. The fate of many plastic cards ends up getting tucked into glove compartments, folded into wallets or crumpled into pockets. Plastic business cards are fast changing the ways and creating lasting impressions by offering more durable, memorable and interesting options.
The potential of a business card starts to pick up speed as soon as you hand over a business card to someone. It is the beginning of accumulating a relationship with the person you have passed it to, and also the starting of its journey into other hands as you and your business are mentioned to colleagues and friends. To have a card that would withstand the journey successfully would set you ahead from the rest.
Among the key advantages of plastic cards the most notable are:
Cards made of plastic do not get folded or crumpled, hold up in your purse or wallet or and look new for years. Connections steadily build over the long term. It can take months or years for a potential client to get in touch. Therefore, your card needs to last.